Pixiu Gaming and Banijay Brands partner up in a match made in heaven to bring Canadians a new thrilling gaming experience. Keno lovers will soon be able to play a Deal or No Deal version of the popular game, with a chance to change their lives forever with hefty monetary prizes.
The chance to win big at Deal or No Deal is coming to Canada through Pixiu Gaming. The London-based games developer will be offering this new exciting game in several Canadian provinces, giving Canadians the opportunity to win considerable amounts of money. The possibility comes with Pixiu Gaming teaming up with Banijay Brands, giving it the exclusive, multi-year licence to develop Keno games based on the popular Deal or No Deal brand.
Diversifying gaming is very important to keep players engaged and to attract new individuals by helping them find something they like online, reducing the need to go out for entertainment. Among the Crown corporations that will benefit from this partnership are British Columbia Lottery Corporation, Atlantic Lottery Corporation, and Loto-Québec. All three have been partners with Pixiu Gaming for quite a number of years.
Keno gaming, which is a lottery-themed game, is traditionally played in person at brick-and-mortar gaming venues, but it is also available online. It is one of the most popular games and the Crown corporations offer different versions of it. With the online casino industry experiencing a boom, Keno is here to stay, having become the go-to choice for a lot of Canadian gamblers.
The latest will be the Deal or No Deal version and it will come with several different offerings. Players in British Columbia, Québec, Nova Scotia, New Brunswick, Newfoundland and Labrador, and Prince Edward Island will be among the first to see the introduction of the new Keno games based on the acclaimed TV series. Deal or No Deal first aired in America in 2005, making its way to Canada in 2007. Although Global Television Network only aired five episodes of the show, it has remained renowned to this very day.
The first series of games is projected to launch in the first three months of 2021. The game will see players being put in the famous Deal or No Deal hot seat, choosing briefcases for a chance to win huge jackpots. There is also a Banker’s Bonus Trail which players can build over multiple games, giving them the chance to really win in the Banker Bonus Round. This exciting round is just one of the many special features to be included in the new Keno series.
Commenting on the newly inked partnership, Pixiu founder Tony Plaskow stated that they “are thrilled to be partnering with Banijay to bring Deal or No Deal Jackpot Keno to the Canadian market. Working closely with the regulated lotteries, Pixiu is focused on providing players with exciting games that, ultimately, go towards helping charitable and good causes in each Province.”
On Banijay Brands’ part, Head of Business Development for Gaming Lex Scott said that they “are looking forward to seeing the Deal or No Deal brand extend to Keno games and recognise Pixiu as the clear market leader in Canada in this area. Their knowledge and presence in the market, alongside their responsible gaming focus, makes them an ideal partner for us.”
The partnership with Pixiu Gaming comes hot on the trail of Banijay’s extension of the agreement it has with Blueprint Gaming to launch Deal or No Deal branded slot machines. Earlier this year, in July, Banijay Brands also acquired Endemol Shine Group for CA$2.89 billion.