Last week it was revealed that The Stars Group were making a play for the US Sports Betting Market. By signing a 20 year deal with Eldorado Resorts, Stars Group is one step closer.
“We are excited to announce this agreement with Eldorado, one of the fastest growing regional gaming companies in the United States. This agreement establishes the foundation for our U.S. strategy as we tactically pursue access to other key states and opportunities with potential media partners.” – CEO Rafi Ashkenazi The Stars Group
Eldorado Resorts :
Eldorado Resorts is a US based company. Located in Reno, Nevada, Eldorado runs several casinos across 12 states. Before the legalization of sports betting in the US, Eldorado dealt solely in casino game services. Since then Eldorado has been building their sports betting operations. Last September, Eldorado made their first sports betting deal with UK operator William Hill. In this joint venture, William Hill agreed to open small betting shops within Eldorado Resorts.
“Partnering with Eldorado gives William Hill access to one of the largest and most attractive casino footprints with 23 million customers across multiple states. This partnership provides extensive cross-sell and profit growth opportunities to both parties. Together we are positioned to capture the evolving US opportunity – starting with land-based sports betting, and extending to digital sports betting and, in some states, online gaming.” – William Hill CEO Phillip Bowcock
Partnering with The Stars Group should help Eldorado’s casinos establish themselves as sports betting destinations.