Content Creation and Review Process

These core elements dictate how we create and review our content.

Selecting Online Casinos

Many operators want to be on our site, but before we agree to a review, we examine their entire offering in the finest detail. We also spend hours researching what’s out there and reach out to casinos we think our readers would enjoy.

Criteria for Evaluation

We put all online casinos through a detailed rating process. We check everything, including bonus fairness, game quality and availability, security and licensing, payment options and more.

Ensuring Objectivity in Reviews

We try to show both the good and bad sides of each casino. This way, we cover everything you need to know to make an informed decision. If we ever find a casino operating unfairly or notice anything suspicious, we immediately cut ties and add it to our blacklist.

The Role of User Experience in Our Reviews

To increase communication between players in our community, we’re working on including a comments section on all of our pages. You’ll also be able to vote with a thumbs up or down whether you’d recommend a particular casino. This will help to further enhance the accuracy of our reviews and add much-needed perspective to our content.

Freshness

Whenever there are any major changes with an operator, we update our reviews immediately. We also keep an eye out for new casinos to ensure our readers are up to date with the newest entries in the Canadian market.

Relevance

Our goal is also to cover a wide range of topics in the gambling industry. To cater to the varied interests of our readership, we offer free slots, game reviews, and detailed casino guides.

Corrections

We’re only human, and sometimes mistakes happen. If we spot any errors or mix-ups, we’ll fix them right away to make sure you have clear and accurate information.

Editorial Principles

Fact-Checking Protocols

To verify our content and data, we have rigorous protocols in place. Here’s a breakdown of our fact-checking process:

  1. Source Verification: The first step is to check the online casino’s credibility. This involves licence validity, independent testing certifications, terms and conditions fairness, and overall website navigation. Our team also chats with a live support agent to assess their efficiency and knowledge.
  2. Data Verification: In this step, we dive deep into the details, checking transaction limits, bonus amounts and terms, VIP program accessibility, etc. Any contradictions or unreasonable conditions are flagged.
  3. Ethical Conduct Evaluation: One of the most important steps is to validate the responsible gambling measures, the availability of protection of minors policies and the legitimacy of KYC processes.
  4. Platform Testing: A thorough assessment is nothing without actual hands-on testing. A designated team member creates an account, tests the games for speed and functionality, performs transactions, and claims bonuses to check how beneficial they actually are.
  5. Expert Consultation: Within our team of experts, each individual has an area of expertise. Before everything is approved, the relevant information is reviewed by the respective expert.
  6. Editorial Review: Our head of content conducts a final control check. This process involves double-checking information accuracy, clarity, and quality before publication.

Verifying Legal and Regulatory Compliance

We make sure to recommend only licensed casinos from trusted authorities. This means you can play knowing that the environment is safe, secure, and fair.

Since Canada’s online gambling laws are still evolving, we’re constantly updating our pages to reflect the latest developments. For example, we have a dedicated page for Ontario casinos, which we freshen up regularly as new operators obtain their AGCO licence.

Meet Our Fact-Checker

Anja Mileusnic-PlecasAnja Mileusnic-Plecas is the Head of Content at PlayCasinos. She oversees all fact-checking and quality checks. Anja has received the following two certifications: the Poynter ACES Introductory Certificate in Editing and Fact-checking Fundamentals with IFCN. She’s also completed the How to Spot Misinformation Online course.

Ethical Considerations

At PlayCasinos, we uphold ethical standards to ensure transparency, integrity, and fair play in our content. Here’s how we do it:

Navigating Conflicts of Interest

We guarantee to our readers that none of our content is influenced by external bodies. We always remain objective in our reviews by analyzing and disclosing each and every detail, instead of prioritizing the needs of a particular operator. Our players always come first.

Editorial Independence and Integrity

We have complete control over our content, which is protected by the DMCA. To build trust with our readers and maintain our integrity, our assessments are always 100% honest.

Our Commitment to Fair Play

Your well-being and safety are our top priorities, and we take several measures to uphold this commitment.

  • Responsible Gambling: We promote responsible gambling by educating you about the risks, best practices, and available resources.
  • Fair gaming practices: We want to see transparent terms, fair bonuses, and reliable payouts. If something doesn’t seem right, like a bonus with sky-high wagering requirements, we’ll give you a heads-up.
  • Player protection resources: To help you navigate safely, we regularly update our blacklist and scams guide, not recommended casinos, and informative pages on bonuses and payment methods.

Transparency in Affiliate Relationships

To maintain our readers’ trust, we are always upfront about our affiliate relationships. Here are all the details:

  • How Affiliate Relationships Work: When a casino reaches out to us, we take a good look at what they offer. If we like what we see, we’ll list them and try to get you the best deal. This is where the paid advertising, comes in. If you sign up and deposit through our site, we get a commission from our partners.
  • Ensuring Editorial Independence: Our reviews and recommendations are based purely on our thorough analyses. While we do have ads on our site, we’re picky about who we partner with and only promote casinos we believe our players can trust.
  • Transparency and Disclosures: If a casino doesn’t meet our standards, we won’t list it. Likewise, if we find areas for improvement, we’ll let you know. Before even putting in a listing request, our partners must understand and agree with these principles. For the purpose of transparency, our affiliate disclosure is available in the page footer.

User Engagement and Feedback

User feedback greatly helps us improve our services and fine-tune our reviews, making it just as essential as everything else mentioned in this article.
  • How We Incorporate User Feedback: When we receive feedback, we immediately investigate any issues, concerns, or suggestions. Once everything is researched, confirmed and approved, we make the necessary changes.
  • Responding to User Concerns and Questions: We either respond via email within 48 hours or if we think the answer could help other players, we’ll include it as a FAQ on the relevant page.
  • Building a Community of Trust: With years of experience in the industry, our community knows it can trust us as we consistently strive to provide accurate, unbiased content our players can rely on. But there’s always room to grow and that’s where your feedback is precious.

Got a Question?

Got a question about anything on this page? Want to chat about our processes? Shoot us an email at [email protected]. A response is guaranteed within 48 hours.